.At the launch of Astrid Andersen's brand-new line Stel, a discussion kept outdoors on a boat dock, The Road's 2002 track "Switch the Page" was blowing up away from the stereo. It was a star-aligned, symbolic minute, since the London-trained professional is starting a brand new chapter in her manner life, this moment centering the job around herself.Andersen's much marvelled at namesake menswear label was actually focused, vibrant, as well as streetwise. With Stel, she described in a pre-show job interview, "I have to rest comfortably at the center of it probably a lot more this time due to the fact that today it is actually a ladies's wear and tear label, and also it is really much more regarding me and my individual referrals." Stel additionally reflects Andersen's advancement as a person. After quiting her pipe, the designer returned home to Jutland in the North of Denmark and had pair of kids. She is actually not the individual she was actually back then.Shifting equipments in fashion is actually challenging to do. Brands seem to be to take on lifestyles of their very own, and also it's effortless to become pigeon-holed. Stel drop a number of fashion's rules. The tag is going to present in-season, so what appears will definitely be on call for purchase. Simultaneously, seasonality is actually less important in the Stel equation than importance. Selections are going to be actually determined by amount (01, 02, and also 03 were actually shown in Copenhagen), the idea being actually that you may come together parts across "seasons" both in your closet and on the marketing floor. Andersen observes no necessity for a well thought-out garment to be left even if the calendar web pages turn. "The straight interpretation of stel is actually body system," she claimed, however it [recommends even more to] a foundational structure in a type of commercial method it [also illustrates] a collection of valuables-- when you speak about a tea set, you would certainly name it a stel. For me, that was actually rather an interesting starting point in relations to the concept of creating both collectibles, but also one thing that is actually a brand-new base." Possessing styles posture on scaffold was actually arbitrary as it advises many metaphors. There's building and construction, which associates with building a brand-new label, and also the idea of help connects to her view that clothes should benefit you. Stel is, essentially, a kind of mobile offering, yet none with the angularity of one thing like Legos or even stacked Mu00e6rsk shipping compartments. Activity, firm, and empowerment become part of Andersen's strategy. "When I talk about the label, I possess this tagline: adapting that you can skate in, denim you can easily dance in, shirting you can travel in." Freedom, happiness, movement.